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Understanding Google’s Strategy

December 8th, 2008 · No Comments · Technology, science

Via web-strategist

 

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This slideshare presentation by French consulting firm faberNovel dissects Google’s business model, analyzes strength and weakness in each of the markets they are involved with and brings clarity to how some services are loss leaders and how monetization happens from it’s connected product suite. Do take time to look at the page rank formula.

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More-Searchable Flash

July 6th, 2008 · No Comments · Robots, Technology

Information from millions of Web pages that use the animation software is now available to search engines.

Via technologyreview

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The Web would be useless without search engines. But as good as Google and Yahoo are at finding online information, much on it remains hidden, or difficult to rank in search results. On Tuesday, however, Adobe took a major step toward opening up tens of millions of pages to Google and Yahoo. The company has provided the search engines with a specialized version of its Flash animation player that reveals information about text and links in Flash files. It’s a move that could be a boon to advertisers, in particular, who have traditionally had to choose between building a site that’s aesthetically pleasing and one that can be ranked in a Web search.


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